The Green Panther is a vegan restaurant that aims to develop a sustainable way of living in today’s urban reality. To differentiate it from its competitors, I decided to exclude colors. Instead, intricate lines depict the image of a jungle without explicitly referencing it. Be vegan. Be The Jungle.
My greatest challenge was designing the logo, which is the centerpiece of any brand identity. The Green Panther logo had to be strong and impactful on its own while being flexible for a broad range of applications. Focusing on its foundational aspects (“panther” and “restaurant”) led me to this strong and humble looking brand.