Su Park

GDesigner







The Green
Panther



01. Rebrand
      2020


The Green Panther is a vegan restaurant that aims to develop a sustainable way of living in today’s urban reality. To differentiate it from its competitors, I decided to exclude colors. Instead, intricate lines depict the image of a jungle without explicitly referencing it. Be vegan. Be The Jungle.

02. Challenge

My greatest challenge was designing the logo, which is the centerpiece of any brand identity. The Green Panther logo had to be strong and impactful on its own while being flexible for a broad range of applications. Focusing on its foundational aspects (“panther” and “restaurant”) led me to this strong and humble looking brand.











Gotham Condensed font for the rebranding of the vegan restaurant The Green Panther




multiple strokes representing the four elements of nature the vegan restaurant The Green Panther rebranding





icons representing vegetables the vegan restaurant The Green Panther rebranding





business card for the rebranding of the vegan restaurant The Green Pantherbusiness card for the rebranding of the vegan restaurant The Green Panther

















letterhead design of the vegan restaurant The Green Panther



envelope for the rebranding of The Green Panther

























Made in Montreal.

Stalk her.    su.park1993@gmail.com