01. Event Collaterals
AD. Cassandra Warren
Picnic is an annual summer event for ALDO employees that aims to strengthen team spirit and promote love, confidence and belonging. Every year, we receive a concept from the Events team. This year’s overall concept was Tropical. Tropical foliage is applied to embellish emailer, menus, signage and tent cards under Cassandra’s guidance. The event was a success, building stronger team spirits under fresh, playful artworks. It felt like a vacation on a pacific island.
Like every project at ALDO, being creative within the boundaries of the brand was challenging, because as a young designer fresh out of school, I had a strong ambition to design in my own style. However, I learned to let go of my ego to better align myself with the brand’s voice.