01. Brand Identity
trézor beauty is a Montreal-based organic skincare company which aims to break down toxic beauty standards by celebrating individuality and authenticity. To successfully communicate trézor’s vision, we approached the clients in a simple and discreet voice, because true beauty doesn’t scream. The brand color is dark salmon, a color that represents both femininity and maturity.
This was my first freelance job. Since I am more reserved, building a strong relationship with the client was challenging. What helped me overcome was keeping a positive and an open-minded attitude and being a good listener. With time, our working relationship evolved into friendship, but I realized that in order to be more efficient, it was important to keep a more professional relationship.