Rebrand-GreenPanther — Su Park Portfolio

The Green
Panther

01. Rebranding
2020

The Green Panther is a vegan restaurant that aims to develop a sustainable way of living in today’s urban reality. To differentiate it from its competitors, I decided to exclude colors. Instead, intricate lines depict the image of a jungle without explicitly referencing it. Be vegan. Be The Jungle.

02. Challenge

My greatest challenge was designing the logo, which is the centerpiece of any brand identity. The Green Panther logo had to be strong and impactful on its own while being flexible for a broad range of applications. Focusing on its foundational aspects (“panther” and “restaurant”) led me to this strong and humble looking brand.

Gotham Condensed font for the rebranding of the vegan restaurant The Green Panther

multiple strokes representing the four elements of nature the vegan restaurant The Green Panther rebranding

icons representing vegetables the vegan restaurant The Green Panther rebranding

business card for the rebranding of the vegan restaurant The Green Panther

letterhead for the rebranding of the vegan restaurant The Green Panther

letterhead design front and back of the vegan restaurant The Green Panther using strong intricate lines

letterhead design of the vegan restaurant The Green Panther

envelope for the rebranding of The Green Panther

Storefront mockup for the rebranding of The Green Panther

interior design of the vegan restaurant The Green Panther

white round dish design interior design of the vegan restaurant The Green Panther

silver utensils interior design of the vegan restaurant The Green Panther